מדעי החברה – ישראל

Ilan Alon. Franchising Globally. 2010: Palgrave MacMillan.

Examining franchising from an entrepreneurial and an international perspective this book includes theoretical discussions and practical examples. It also covers micro and macro studies of franchising environments in different parts of the world: including Europe, the Balkans, China, USA, Africa, and less developed markets.

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